Working Hours
Mon - Fri 8AM to 5PM
25+Years of digital marketing experience
Search + Display+ YouTube & remarketing
SEO + PPCManaged together, not in isolation
PittsburghServing Western PA & beyond
1Google Ads Management
Pittsburgh Google Ads Management & PPC Services
Getting clicks from Google Ads isn’t difficult.
Getting the right people to click—and knowing what happens after they do—is where effective PPC management becomes more important.
Pittsburgh SEO Services provides Google Ads management for businesses that want paid search campaigns built around meaningful business goals rather than clicks and impressions alone.
We manage campaigns with attention to keyword intent, geographic targeting, negative keywords, ad copy, landing pages, conversion tracking, bidding, budgets and ongoing search-term analysis.
Whether you’re starting a new Google Ads campaign or already spending money on PPC and aren’t sure what you’re getting from it, we’ll look at the entire path from the Google search to the website conversion.
Request a Google Ads Review →2Our Approach
Google Ads Management Based on Business Results, Not Just Clicks
A Google Ads campaign can generate hundreds of clicks and still perform poorly.
Why? Because not every click has the same value.
If you’re a Pittsburgh-area contractor, you probably don’t want to spend your advertising budget on people outside your service area.
If you provide a specialized service, you don’t want to pay for searches from people looking for something completely different.
And if your ads generate traffic but visitors aren’t calling, submitting forms or taking the action you want, increasing the number of clicks may simply increase the amount of money being wasted.
That’s why we look beyond traffic. Depending on the campaign, we evaluate:
Which searches are generating clicks?
Which keywords are producing conversions?
How much are those conversions costing?
Which geographic areas are performing?
Which ads are generating meaningful engagement?
What happens after someone reaches the website?
Are phone calls and forms being tracked correctly?
Are irrelevant searches consuming the budget?
The objective is to understand what your advertising dollars are actually doing.
3Our Services
What’s Included in Our Pittsburgh Google Ads Management?
Search AdsKeyword ResearchNegative KeywordsAd CopyGeo TargetingLanding PagesTrackingBudgetBid StrategyRemarketingYouTubeLocal ServiceSEO + AdsAI SearchEcommerce
Search Ads
Google Search Ads
Google Search Ads place businesses in front of people actively searching for particular products, services or solutions.
But simply appearing at the top of Google doesn’t make a campaign successful.
We build and manage Search campaigns around search intent. That means identifying searches that make sense for the business, organizing campaigns appropriately and continually reviewing the actual searches triggering the ads.
Depending on the campaign, this can include:
- Keyword research
- Search intent analysis
- Campaign structure
- Ad group organization
- Ad creation
- Keyword match types
- Negative keywords
- Geographic targeting
- Budget management
- Bidding strategy
- Search-term monitoring
- Conversion tracking
Keyword Research
Keyword Research for Google Ads
Paid keyword research isn’t exactly the same as SEO keyword research.
With organic SEO, a relevant informational search may be valuable even when the person isn’t immediately ready to buy.
With PPC, every click can cost money. That makes intent particularly important.
We evaluate keywords based on the relationship between the search and what the business actually offers.
For example, there can be a significant difference between someone searching “What does roof replacement cost?” and “roof replacement company near me.”
Both may be useful searches, but they represent different intent and may need to be handled differently.
Our goal is to determine which searches deserve your advertising budget.
Negative Keywords
Negative Keyword Management
One of the easiest ways to waste money in Google Ads is paying for searches that aren’t relevant to your business.
Negative keywords help prevent ads from appearing for certain searches.
We routinely review search-term data to identify searches that shouldn’t continue consuming advertising dollars.
Depending on the business, irrelevant searches might involve:
- Jobs and employment
- DIY information
- Free products or services
- Unrelated services
- Products the company doesn’t sell
- Locations outside the service area
- Research queries with little commercial relevance
Negative keyword management isn’t necessarily something that should be done once when the campaign is created.
Search behavior changes, and new search terms can appear as campaigns run. That’s why search-term review should be part of ongoing PPC management.
Ad Copy
Google Ads Copywriting
A paid search ad has limited space to explain why someone should choose your business.
The ad needs to closely match what the person searched for while accurately representing what they’ll find after clicking.
Depending on the campaign, we can test different:
- Headlines
- Descriptions
- Calls to action
- Service messages
- Location references
- Business differentiators
- Offers
- Landing-page combinations
The objective isn’t to create the cleverest advertisement.
It’s to create an ad that’s relevant to the search and gives the right potential customer a reason to learn more.
Geo Targeting
Geographic Targeting
Local businesses shouldn’t automatically advertise everywhere.
A contractor serving Pittsburgh and Western Pennsylvania may have little reason to pay for clicks coming from Philadelphia.
A business serving only Pittsburgh’s North Hills may need even tighter geographic targeting.
We evaluate where the company actually wants customers and structure campaigns accordingly.
Depending on the business, geographic targeting can be built around:
- Cities
- Counties
- Service areas
- Regions
- Radius targeting
- Multiple markets
We can also review geographic performance after campaigns begin generating data.
The goal is to align advertising spend with the places where the business actually wants opportunities.
Landing Pages
Landing Page Optimization
The advertisement is only half of the equation.
What happens after the click matters just as much.
Someone searching for a specific service shouldn’t necessarily be sent to a generic homepage and expected to find the information themselves.
A strong PPC landing experience should make it immediately clear:
What service is being offered
Who provides it
Where it’s available
Why the business should be considered
What the visitor should do next
Depending on the campaign, Pittsburgh SEO Services can evaluate or develop landing pages that better connect the search, advertisement and conversion opportunity.
Because we also work with WordPress website design, SEO and conversion-focused content, we’re able to look beyond the Google Ads dashboard and evaluate the website receiving the traffic.
Conversion Tracking
Conversion Tracking
If you don’t know what happens after someone clicks an ad, it’s difficult to determine whether the campaign is actually working.
Conversion tracking can help measure meaningful actions such as:
Phone calls
Contact form submissions
Appointment requests
Quote requests
Purchases
Other important website actions
The appropriate conversions depend on the business.
A lead-generation company and an ecommerce store shouldn’t necessarily measure PPC success in exactly the same way.
We want tracking to answer meaningful questions about what advertising traffic does after reaching the website.
Budget
Google Ads Budget Management
There isn’t one correct Google Ads budget for every business.
The appropriate budget depends on factors including:
- Industry
- Competition
- Average cost per click
- Geographic market
- Services being advertised
- Number of campaigns
- Business goals
- Conversion rates
- Available search demand
We don’t believe a company should simply spend more because Google recommends increasing the budget.
The question should be whether additional spending makes sense based on the available campaign data and business objectives.
Bid Strategy
PPC Bid Strategy & Campaign Optimization
Google Ads provides different bidding strategies and increasing levels of automation.
Automation can be useful, but it still needs appropriate inputs and oversight.
Campaign optimization may involve reviewing:
- Bidding strategies
- Keyword performance
- Search terms
- Conversions
- Cost per conversion
- Ad performance
- Geographic performance
- Device performance
- Budget allocation
- Landing-page performance
- Campaign settings
We use the available data to determine where adjustments may improve campaign efficiency or lead quality.
4Beyond Search
Remarketing, YouTube & Local Service Advertising
Remarketing
Remarketing & Display Advertising
Not every potential customer makes a decision during the first website visit.
Depending on the business and campaign goals, remarketing can provide another opportunity to reach people who previously interacted with the website.
Display campaigns can also be used for broader awareness and audience strategies.
These campaigns should have a defined purpose rather than being added simply because they’re available inside Google Ads.
We evaluate whether remarketing or Display advertising makes sense based on the business, audience and overall advertising strategy.
YouTube Ads
YouTube Advertising
YouTube can provide opportunities for businesses with the right video content and audience strategy.
Campaigns can be developed around goals such as:
- Brand awareness
- Service awareness
- Remarketing
- Product promotion
- Geographic campaigns
- Educational video content
As with other advertising formats, the campaign should start with a clear objective rather than simply generating video views.
Local Service
Google Ads for Local Service Businesses
Pittsburgh SEO Services has extensive experience working with local and service-based businesses.
That perspective matters when managing paid search.
For a local service business, we pay particular attention to the relationship between:
Service + Search Intent + Location
A pest control company shouldn’t necessarily advertise the same way as a roofing contractor.
A roofing contractor shouldn’t use the same campaign structure as an ecommerce store.
And a company serving a 20-mile radius shouldn’t automatically use the same geographic strategy as a company serving several states.
We build campaigns around the way the actual business operates.
SEO + Ads
Google Ads & SEO Working Together
PPC and SEO don’t have to operate independently.
Google Ads can provide immediate paid visibility for selected searches while SEO works toward stronger long-term organic visibility.
The data from each channel can also help inform the other. Paid search can reveal useful information about:
- Search terminology
- Customer intent
- Conversion behavior
- High-value services
- Landing-page performance
- Geographic demand
SEO data can provide additional insight into searches where a business already has organic visibility and areas where paid visibility may be useful.
Pittsburgh SEO Services works with both SEO and Google Ads, allowing us to consider the complete Google search results page rather than managing paid advertising in isolation.
Explore Our Pittsburgh SEO Services →5Evolving Search
AI Search & Ecommerce Advertising
AI Search
Google Ads & AI-Powered Search
AI is changing how people research companies and find information, but paid search remains an important part of Google’s search ecosystem.
We don’t believe businesses should abandon established channels simply because new search technology is emerging.
Instead, digital marketing strategies increasingly need to consider multiple ways customers discover a business:
- Google organic search
- Google Ads
- Google Maps
- AI-powered search
- Direct website visits
- Referral traffic
- Social platforms
Different channels can play different roles in the customer journey.
Our broader experience with SEO, websites, local search and AI search optimization helps us evaluate Google Ads as part of that larger digital presence.
Ecommerce
Google Ads for Ecommerce
Ecommerce advertising requires a different strategy from local lead generation.
Depending on the store and products, PPC strategies can involve:
- Product-focused campaigns
- Shopping-related advertising
- Search campaigns
- Remarketing
- Product landing pages
- Conversion tracking
- Revenue measurement
- Return on advertising spend
- Product feed considerations
The objective is to understand not only what generates a sale, but whether the economics of that advertising make sense for the business.
6Measurement
Real Google Ads Results
We believe PPC results should be shown with context.
A screenshot displaying a large number of clicks doesn’t tell you whether the campaign produced meaningful business.
That’s why our PPC case studies focus on metrics such as:
Spend & Cost
Advertising spend, cost per conversion and how efficiently the budget is being used.
Conversions
Conversions, conversion rate and the quality of the leads a campaign is producing.
Context
The starting problem, what changed, what was measured and over what time period.
Advertising results vary based on industry, competition, budget, geographic market, website experience and other factors. Results from one campaign do not guarantee the same outcome for another advertiser.
7Our Process
Our Google Ads Management Process
1
Understand Your Business
Before building campaigns, we need to understand what you actually want to advertise.
- Which services or products matter most?
- Where do you want customers?
- What does a valuable lead or conversion look like?
2
Review Existing Campaigns
If you’re already running Google Ads, we’ll evaluate the existing account and available data, including campaigns, keywords, search terms, ads, geographic settings, budgets, conversions and landing pages.
3
Research Search Intent
We identify the searches most closely connected to the products or services being advertised.
4
Build or Restructure Campaigns
Campaigns and ad groups are organized around the business, services and search intent.
5
Establish Meaningful Tracking
Where appropriate and technically possible, we work to measure the actions that matter to the campaign.
6
Monitor Search Terms & Performance
We evaluate what people actually searched, which ads generated engagement and which traffic produced meaningful actions.
7
Optimize
Campaigns are adjusted based on performance data, business priorities and changing search behavior.
FounderPittsburgh SEO Services
8Who’s Managing Your Ads?
Meet Jonathan Crain, Founder of Pittsburgh SEO Services
Google Ads management shouldn’t be disconnected from the rest of your digital marketing.
Jonathan Crain, founder of Pittsburgh SEO Services, brings more than 25 years of digital marketing and website experience to the strategies developed for clients.
His background includes Google Ads, search engine optimization, local SEO, WordPress development, website strategy, content marketing and AI search optimization.
That broader experience is particularly useful when a PPC problem isn’t actually inside Google Ads.
Sometimes the issue is the landing page. Sometimes it’s the offer. Sometimes it’s conversion tracking. Sometimes the campaign is targeting the wrong search intent.
And sometimes the website simply doesn’t give the visitor enough reason to become a customer.
Looking at the complete path from search → ad → website → conversion helps us evaluate more than the number of clicks appearing in an advertising dashboard.
Learn More About Jonathan Crain →9Why Choose Us
Why Choose Pittsburgh SEO Services for Google Ads Management?
More Than PPC Management
We work with Google Ads alongside SEO, local search, WordPress websites, content and broader digital marketing strategy.
25+ Years of Digital Marketing Experience
Our approach is informed by decades of experience working with websites, search engines and online marketing.
Local Pittsburgh Experience
Pittsburgh SEO Services understands the differences between targeting Greater Pittsburgh, individual counties, specific communities and larger regional markets.
Search Intent Comes First
We focus on what potential customers are actually searching for rather than building campaigns around the largest possible keyword list.
Landing Page Experience
Because we also build and optimize websites, we can evaluate what happens after someone clicks the advertisement.
Transparent Measurement
We believe campaign performance should be evaluated using meaningful metrics and available conversion data rather than impressions and clicks alone.
10FAQ
Frequently Asked Questions About Google Ads
What is Google Ads management?+
Google Ads management involves creating, monitoring and optimizing paid advertising campaigns within Google’s advertising platform.
Depending on the campaign, management can include keyword research, search-term analysis, negative keywords, advertisements, bidding, budgets, geographic targeting, landing pages and conversion tracking.
How much should I spend on Google Ads?+
There isn’t one correct budget for every business.
The appropriate amount depends on your industry, competition, geographic market, average click costs, services or products, goals and available search demand.
How quickly can Google Ads generate traffic?+
Google Ads can begin generating paid visibility after campaigns are created, approved and active.
However, generating traffic isn’t the same as creating a profitable campaign. Campaigns generally need ongoing monitoring and optimization as performance data becomes available.
Can you guarantee Google Ads leads?+
No.
Google Ads can place advertisements in front of relevant searchers, but no PPC manager can guarantee that a specific number of clicks, leads or sales will result.
We focus on targeting, campaign structure, website experience, tracking and optimization—the parts of the process we can actually influence.
What’s the difference between Google Ads and SEO?+
Google Ads provides paid placement within Google’s advertising inventory.
SEO focuses on improving unpaid organic search visibility.
Many businesses use both because they serve different purposes and can complement each other.
Should I use Google Ads or SEO?+
It depends on your goals, market, website and budget.
Google Ads can provide paid search visibility relatively quickly, while SEO generally focuses on developing longer-term organic visibility.
For some businesses, using both provides a stronger overall search strategy.
Can you manage Google Ads for local businesses?+
Yes. Pittsburgh SEO Services works with local and service-area businesses where geographic targeting, service intent, phone calls and lead generation can be especially important.
Do you review the searches people actually type?+
Yes. Search-term analysis is an important part of campaign management because the keywords in an advertising account don’t always tell the complete story of which searches actually triggered an advertisement.
Do negative keywords matter?+
Yes.
Negative keywords can help prevent advertisements from appearing for searches that aren’t relevant to the business, which can help reduce wasted clicks.
Do I need a special landing page?+
Not always.
Sometimes an existing service or product page provides a strong landing experience. In other situations, creating or substantially improving a dedicated landing page may make sense.
We evaluate the page based on the campaign and search intent rather than automatically creating a landing page for every advertisement.
Can you track phone calls and leads?+
Depending on the website, campaign and available tracking setup, meaningful actions such as phone calls, forms, purchases and other conversions can be tracked.
Does Pittsburgh SEO Services only manage Google Ads in Pittsburgh?+
No. Pittsburgh SEO Services is based in the Pittsburgh area but can work with businesses targeting customers locally, regionally or in other U.S. markets.
Find Out Where Your Google Ads Budget Is Going
If you’re already paying for Google Ads, you should have a clear understanding of what that investment is producing.
And if you’re considering paid search for the first time, the campaign should begin with more than simply choosing a few keywords and setting a daily budget.
Pittsburgh SEO Services can review your Google Ads strategy, website and search opportunities to identify where improvements may be possible.
Pay Per Click PPC Ads
Digital advertising empowers brands by facilitating them with the opportunities to tell their stories at scale and context-wise. Marketers reach larger audiences in a real-time manner by utilizing digital tools and ads on various channels and devices.
We offer solutions to our clients’ problems and focus upon meeting their needs in a timely manner. The strategies of our campaign are sought-after in a way that works on the data drive from the market status, the trends, the competitors and the scope for the businesses.
