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Follow These Steps to Boost Your Online Marketing
- November 22, 2019
- Posted by: jon crain
- Category: Uncategorized
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Online marketing is one of the most effective tools in growing a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has changed considerably. Ad buys on popular platforms like Facebook and Instagram have grown
5 Smart Ways to Use Social Media to Grow Your Business in 2019
- October 11, 2019
- Posted by: jon crain
- Category: FACEBOOK, ONLINE MARKETING STRATEGY, SOCIAL MEDIA
Confused about whether to go with Facebook, Twitter, Instagram? A video? A blog? Here are 5 suggested strategies on how to make that list. With Facebook, Instagram, Twitter, Youtube and other platforms — plus videos, blogs, etc. — as options for online marketing these days, an obvious observation is that brands are struggling to identify
MOZ LOCAL – Major Data Aggregators
- October 1, 2018
- Posted by: jon crain
- Category: ONLINE MARKETING STRATEGY
The U.S. Local Search Ecosystem (Download as PDF) In the United States, there are four primary sources of data for all the major search engines: Infogroup, Acxiom, Localeze, and Factual. Other companies like Yellowpages.com, Citysearch, and Superpages.com can also play a role in this cycle, sending “fresh” feeds to the search engines every couple of
YEXT Premium Business Listings
- October 1, 2018
- Posted by: jon crain
- Category: ONLINE MARKETING STRATEGY
Get found everywhere consumers search. Google. Google Maps. Amazon Alexa. Apple Maps. Facebook. Bing. Yahoo. Yelp. It doesn’t matter which map, app, voice assistant, search engine, GPS system, or social network consumers use to find and engage with your business. What matters is that they discover accurate, complete, and compelling information at every turn. Yext
2017 Local Search Ranking Factors
- June 18, 2017
- Posted by: jon crain
- Category: Uncategorized
Local Pack/Finder Ranking Factors My Business Signals (Proximity, categories, keyword in business title, etc.) 19% Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 17% On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 14% Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 13% Review Signals (Review quantity, review velocity,
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