When evaluating an SEO company, consider the following factors:

Experience: Look for a company with a proven track record of delivering results for its clients. You can check the company’s portfolio or client list to see what kind of projects they have worked on in the past.

Transparency: A good SEO company should be transparent about its methods and practices. They should be able to explain what they do, how they do it, and what kind of results you can expect.

Communication: Communication is key when working with an SEO company. Look for a company that is responsive, communicates clearly, and keeps you informed about the progress of your project.

Customization: Every business is unique, and a good SEO company should be able to customize its services to meet your specific needs and goals.

Reputation: Look for reviews and testimonials from past clients to get an idea of the company’s reputation. You can also check third-party review sites to see what others have to say about the company.

It’s important to do your own research and due diligence before choosing an SEO company. Consider multiple options, ask for references, and make sure you understand what you’re getting for your money.