Always Need To be Checking Websites
Google’s algorithmic penalties never stop looking for violators. The Panda Google update was designed to stop sites with technical issues, poor or thin content from ranking. While websites with original, high quality and fresh content are rewarded.
Penguin prevents sites with suspect back-links from ranking. So if your site has paid for, low quality or irrelevant links, Google is unlikely to promote your site up the rankings.
It is easy to upset Google AI if you don’t know their rules and guidelines. That is why we provide training ebook and guides in the correct way to do things.
Google Penalty Recovery
We look at your website and backlinks from every conceivable angle to uncover the problem. We use several of specialized custom tools to dig deep and investigate where your website is breaking the guidelines.
Your analytics will help us uncover when the penalty was applied and our full 300 point website audit will diagnose exactly what caused it.
When our team has identified if the penalty is just on a single page or site-wide, we create a plan of action strategy to make sure the penalty is lifted quickly.
Penalty Removal Success
A Google penalty is bad for your rankings and your company reputation. We have a 100% track record in helping small businesses recover fast and effectively. Our procedures are proven and the results speak for themselves. Every business that we have helped has successfully returned to full health and rankings.
Google penalties can significantly impact a website’s visibility and traffic. These penalties can be the result of algorithmic filters or manual actions taken by Google due to violations of its Webmaster Guidelines. Here’s a breakdown of Google penalties and recovery tips:
Common Reasons for Google Penalties:
- Thin or Duplicate Content: Publishing low-quality or repetitive content without much value to users.
- Cloaking: Showing different content to search engines than to users.
- Hidden Text: Using white text on a white background or setting the font size to zero.
- Keyword Stuffing: Overloading content with keywords in an unnatural way.
- Spammy Backlinks: Having a large number of low-quality or irrelevant backlinks pointing to your site.
- Over-optimized Anchor Text: Using the same exact-match anchor text for many backlinks.
- User-generated Spam: Spammy comments or profiles on forums or blogs.
- Hacked Site: If your website has been compromised.
- Unnatural Links: Buying links or participating in link schemes.
- Mobile Unfriendliness: Poor user experience on mobile devices.
- Interstitials or Annoying Pop-ups: Especially on mobile, where they can disrupt user experience.
- Schema Markup Misuse: Adding incorrect structured data or misleading users.
- Diagnose the Issue: Determine if the penalty is manual or algorithmic. Check Google Search Console for any manual action notifications.
- Thoroughly Audit Content: Remove or improve thin, duplicate, or low-quality content.
- Backlink Analysis: Use tools like Moz’s Link Explorer, Ahrefs, or Google Search Console to analyze your backlink profile. Remove or disavow spammy or low-quality links.
- Improve Site Security: If your site has been hacked, clean it up, and improve its security. Ensure you’re using secure and updated plugins/themes.
- Mobile Optimization: Ensure your site is mobile-friendly using responsive design.
- Remove Intrusive Pop-ups: Especially for mobile, ensure pop-ups don’t disrupt the user’s experience.
- Rectify Keyword Stuffing: Make your content natural and user-focused. Don’t overload it with keywords.
- Correct Schema Markup: Ensure your structured data is correct and not misleading.
- Submit a Reconsideration Request: If the penalty was manual, after fixing the issues, submit a reconsideration request via Google Search Console.
- Stay Updated with Algorithm Changes: Familiarize yourself with Google’s algorithm updates. Sites penalized algorithmically will recover when they align with Google’s guidelines and after Google refreshes the algorithm.
- Engage with the Community: If unsure about why you’re penalized, engage with the SEO community. Forums like Webmaster World or the Google Webmasters forum can provide insights.
Remember that recovery from a Google penalty, especially an algorithmic one, may take time. It’s essential to be patient and continuously focus on improving your website’s quality and user experience.