If you’re running an online business, it’s important to make sure that you’re doing everything you can to optimize your website for search engines. This is where an SEO expert can help. They can help you identify and correct any errors on your website that are preventing it from ranking high on search engine results pages. In addition, an SEO expert can give you valuable advice on how to improve your website content and structure so that it ranks higher for specific keywords.
In this article, we’ll discuss nine ways that an SEO expert can help boost your online business.
01. They’re experts in keyword research and optimization.
Keyword research is one of the most important steps for any online business, but it’s especially critical if you want to rank well on search engines. An SEO expert can help you find the best keywords to use in your website content so that your site gets more traffic from people searching for those terms.
They’re also experts in optimizing keywords, which means they can help you choose the best words to include on each page of your website so that they rank higher when people search for those specific terms.
According to a study by Moz, increasing your keyword rank from position 11 to position five can result in a 95 percent increase in traffic.
02. They can help you create a winning SEO strategy.
SEO is a complex process, and it’s important to have a solid plan if you want to see results. An SEO expert can help you develop an effective SEO strategy that will help your business rank higher on search engines.
Your SEO expert can also help you set realistic goals for your business, such as increasing traffic from organic search or improving conversions on specific pages.
For example, if you’re looking to increase traffic from organic search, your SEO expert might recommend increasing the number of high-quality blog posts on your website or optimizing your site for specific keywords.
03. They can help you optimize your website for mobile devices.
If you want to make sure that your website is accessible to as many people as possible, it’s important to optimize it for mobile devices. An SEO expert can help you identify and fix any issues that might be preventing your site from loading properly on all types of devices, including smartphones, tablets, and desktop computers.
According to Google, more than half of all searches now come from mobile devices like smartphones or tablets.
04. They know how to create content that ranks well on search engines.
Content is king when it comes to SEO, so you need an expert who knows what makes a great piece of content. An SEO expert can help you choose the right keywords and topics for your website’s blog or other pages, as well as advise on which types of content perform best (such as infographics, videos, or articles).
They can also help you write content that’s not only informative and interesting to your audience but also ranks well on search engines. In fact, a recent study by Hubspot found that SEO-optimized content gets three times more traffic than non-SEO optimized content.
05. They can help you improve your website’s architecture.
Your website’s architecture is another important factor that affects its ranking on search engines. An SEO expert can help you optimize your website’s structure so that it’s easy for both people and search engines to navigate.
They can also recommend changes to your site’s navigation, such as adding breadcrumbs or subcategories to improve usability. SEO experts can also help you design a sitemap, which is an important part of your website’s architecture.
06. They’re experts in link building and content marketing.
Link building is one of the most effective ways to increase traffic from search engines, but it’s not always easy. An SEO expert can help you build backlinks to your website by writing guest posts on other websites or offering free tools and resources for their readers.
They can also help you create a content marketing strategy that helps attract new customers to your business through blog posts, white papers, infographics, or other forms of content.
07. They can track your website’s progress and performance.
One of the best ways to improve your website’s ranking on search engines is by tracking its progress and performance. An SEO expert can help you track how many people visit your site every day, what keywords they use when searching for information related to it, and other data that will give you insight into their behavior patterns.
This information can then be used as an indicator of how well your SEO strategy is working and help you make changes as needed.
08. They’re familiar with the latest trends in SEO.
The world of SEO is constantly changing, so it’s important to have an expert who’s up-to-date on the latest trends. An SEO expert can help you stay ahead of the curve by keeping up with what’s new in SEO and making sure that your site remains competitive.
For example, they might know about an algorithm change before it happens so you can make necessary adjustments to avoid being penalized by Google for using outdated methods of optimization or keyword stuffing.
09. They’re familiar with the long-term goals of your business.
An SEO expert isn’t just someone who helps you get more traffic from search engines; they should also be someone who understands your business’s long-term goals. They can help you create a plan that will help you achieve these goals over time by optimizing your website for certain keywords or improving your website’s architecture.
This way, you can be sure that your SEO efforts are helping you reach your ultimate goals, not just providing a short-term boost in traffic.
The bottom line?
If you’re looking to improve your website’s ranking on search engines, an SEO expert is the perfect person to help. They know all the latest tricks and techniques, and they have the experience necessary to help your business achieve its goals.
Looking for a Professional SEO Expert in Pittsburgh?
If you’re looking for a professional Pittsburgh SEO expert, then look no further than our team at Pittsburgh SEO Services. We have years of experience helping businesses just like yours achieve better rankings on search engines and more traffic to their websites.
Our team is up-to-date on the latest trends in SEO, and we know all the best techniques for helping your website rank higher. We also have the experience necessary to help you achieve your long-term business goals.
Contact us today to learn more about our services and how we can help improve your website’s ranking.
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.