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Online marketing is one of the most effective tools in growing a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has changed considerably. Ad buys on popular platforms like Facebook and Instagram have grown

Local Pack/Finder Ranking Factors My Business Signals (Proximity, categories, keyword in business title, etc.) 19% Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 17% On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 14% Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 13% Review Signals (Review quantity, review velocity,