MARKETING STRATEGY
Advantages of Choosing a Local SEO Firm
Jan
Do you own a local business? If yes, thrive in your turf through local SEO.
According to a 2020 report, 81% of consumers use the internet to search for products or services. This means that no matter your business size, it’s crucial to invest in search engine ranking. Small businesses can maximize their resources through local SEO.
46% of Google Searches Are for Local Information
“Local Search Engine Optimization (SEO) is an online method of promoting local businesses to their communities. When a person needs a lawyer in Pittsburgh, he/she would like to be directed to a local firm and not to some office situated in New York.”, justifies Shane Perry, a small business loan advisor at Max Funding.
Your humble business may not have glitzy television advertisements and highway billboards, but you are exactly where your customers need you to be—within the neighborhood. For SEO to be successful, must be handled by experts. And while there are numerous large SEO firms out there, here are important reasons for choosing a local one:
1. Local Knows Local
Here in Pittsburgh, when you search for “Pittsburgh Sandwich”, you’ll be directed to a shop where coleslaw and fries are stuff between the buns.
It’s essential that your chosen Pittsburgh SEO agency is deeply familiar with the locality—its culture, language, common problems, etc. They know exactly what keywords to use while considering local slang and sensitivities.
A local SEO firm knows what locals go through each day, and because of that, they can tailor their strategies to attract the locals.
2. The Power of Local Reference
There are various ways to build awareness about your offering and a recommendation from a family or friend is usually the last push to turn a prospect into a customer.
A Pittsburgh local SEO company has local clients that can assist you one way or another. A micro network can be formed, where each recommends another. A Pittsburgh SEO company may propose events, guest blogging chains, and review parties so that their clients can lift each other.
3. Prompt Services
As opposed to larger digital marketing agencies, you can have a more personal and more prompt approach from local SEO firm Pittsburgh. This is because their clients are also locals with more limited requirements.
Do you need an SEO report right away? Did you make a mistake in the proposal? Is there something unclear to you? They’re just a phone call away. And because you are in the same time zone, you also share the same business hours. In simple words, hiring a local SEO company means you can avoid unnecessary delays.
4. Supports Your Local Community
Many local businesses closed down in the past ten months. Some of them were your favourite hangouts. In these uncertain times, it’s essential to support the companies that fuel our communities. Compared to multinational corporations, locally-owned businesses give back a lot more to its local economy.
A local Pittsburgh SEO agency highlights local products and services, helping re-balance revenue and giving a chance to others. Do you own a business in Pittsburgh but don’t know how to get the word out ? Pittsburgh SEO services can help you! Contact us now to discuss your needs.
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.