Digital Internet Online Marketing & Advertising for small businesses
The FST Media reported that digital advertising is the world’s most common form of advertising nowadays. It accounts for over 60% of all ad spending! And while traditional ads are still important, virtual reality is changing how people view advertisements. “Virtual Reality in digital advertising isn’t just a technology; it’s a gateway to financial success. […]
In the fast-paced world of digital marketing, the role of video as a powerful communication and engagement tool is more significant than ever as we enter the year 2024. Video marketing has evolved into an indispensable strategy, offering a dynamic means to capture the attention of diverse audiences, convey messages effectively, and drive brand success. […]
You know, in recent years, I’ve observed something quite fascinating on college campuses around the globe – a growing number of students are setting their sights on marketing. This trend is clear as many “do my homework for me” search entries often morph into a search for help on marketing-related topics. It’s not just a […]
In this ultramodern digital age, it’s absolutely essential for both individuals and associations to have a website that’s designed well in order to establish their online presence. still, solely having a website is inadequate; icing nippy discovery by search engines is inversely imperative. When it comes to driving organic traffic to your website, Search Engine […]
The battle for consumers’ attention is as fierce as it can be in today’s highly digital world. But that doesn’t mean small businesses can’t make their mark in industries with bigger players that have relatively deeper pockets. With SEO and SEM strategies, small business owners can stand out and capture the attention of their target […]
Artificial intelligence (AI) is a rapidly growing field that has the potential to revolutionise the way we live and work. Essentially, AI refers to the ability of machines to perform tasks that would require human intelligence, such as learning, problem-solving, and decision-making. “Unlocking the power of intelligence beyond human limits, AI revolutionises our world, ushering […]
We are in a digital era where everything has become technology-driven. Thus digital-first has become the latest buzzword in the world of business. Many small and medium-sized brands and enterprises have started digitizing their business to cater to a wide range of customers. According to McKinsey’s report, Digital-First brands tend to achieve better development & […]
From chatbots and stock emails that say ‘Thank you for your purchase!’ to in-depth market research and marketing campaign development, marketing automation is having its heyday. By the looks of things, this is a trend that’s only going to get more and more popular in the future. What better way to introduce a new marketing […]
Keeping track of online success has become increasingly important as businesses move further and further into the digital realm. A company can measure its online success in many ways, from social media engagements to website click-throughs to sales conversions. With that said, it’s crucial for businesses not to become overwhelmed by all the data. “Measuring […]
According to Statista, as of July 2022, Facebook had over 2.9 billion active users worldwide, making it the most popular social media platform by far. This presents a huge opportunity for businesses to reach their target audience and market their products or services effectively. In fact, a survey conducted by Hootsuite found that 73% of […]
