Perhaps your Sales team isn’t happy with the quality of leads coming through the website lately. Your CEO wants to know what you’re doing to get ahead of evolving consumer behavior trends – you know, now that a couple of years of data have been forever skewed by the pandemic. The SEO team is requesting a CDN... but the Dev team doesn’t see the need or have time for it. Shareholders are demanding marketing efficiencies via automation you’re quite sure they don’t even understand. Even so, the pressure is on to reevaluate your stack.