This SEO audit checklist provides checkpoints in your auditing process that will help you better improve certain areas of your site as they relate to these ranking factors. Please note: This list is not intended to be the official list of ranking factors from Google. It is intended to pool together all potential SEO audit items that you may want to investigate if it’s an existing site. HAS THE SITE FALLEN UNDER PENALTY? If it has, this checklist will give you the tools and checks you need to get the site working again. If it has not, this checklist will help you identify where your site’s weakest links are (no pun intended). Other articles and graphics have talked about the 200 factors, but do you have methods and points of investigation to check?