Still, we must take stock of the fact that SEO in 2018 requires new skills and approaches to succeed in an increasingly competitive world. With more than 5,000 devices integrated with Google Assistant and voice search on the rise, the focal points of search have become decentralized. The SERP as we knew it is long gone; search is dynamic, visual, and everywhere now. This has a very significant impact on organizations, as SEO is a collaborative discipline that requires a synthesis of multiple specialisms to achieve optimal results. At the heart of this lies the domain of technical SEO, which has remained the foundation upon which any successful strategy is built.