This guide explains what an affiliate program is and how it works as a revenue-sharing marketing strategy.

In this model, affiliates drive traffic to a merchant's site in exchange for a share of resulting revenue.

It's described as one of the most widespread forms of pay-on-performance marketing.

The guide covers the core benefits of running an affiliate program, including cost-effective brand awareness.

It explains how affiliate marketing can build brand loyalty through a more personal, individual approach.

Merchants are shown how affiliate programs let them generate e-commerce revenue without added overhead.

Overall, it frames affiliate marketing as an accessible sales channel for merchants of many sizes.