This third-edition workbook is a beginner's introduction to applying content marketing inside a real business.

It opens by explaining the purpose of the workbook and exactly how to use it.

A real case study, Townsend Security, is included to show content marketing principles in action.

You'll learn the power of storytelling as a foundation for connecting with your audience.

The guide walks through building a repeatable content creation framework from scratch.

It covers planning a long-term content strategy and generating fresh content ideas on an ongoing basis.

It closes with guidance on creating quality blog content your audience genuinely wants to read and share.