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- By Jon Crain
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ECOMMERCE MARKETING THE DEFINITIVE GUIDE
This comes from the old K.I.S.S. adage about keeping it simple. Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it.
As a matter of fact, studies show that 76 percent of consumers say the most important characteristic of a website is ease of use.
The objective is to help shoppers get to what they want, faster and without running into unnecessary complexity that can clog up the path to purchase.
Online sellers have minutes, if not seconds, to make a sale.
Focus on the user experience by providing shopping categories, filters, and comparison capabilities.
Publisher
Jon Crain
Jon Crain has written hundreds of website design and marketing article blog posts. He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.
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