In this world, there are definitely 2 types of electronic newsletters. One type grabs the readers and actively (usually dramatically) improves your sales, while the other languishes on a screen for only a matter of seconds before it heads straight for the trash bin. Now, you want an electronic newsletter that will act as a great marketing tool for you and that will seriously raise your sales. Most companies who have good electronic newsletters attest that the increased sales arising from the newsletter are actually the final step in terms of the newsletter development.