This presentation, by Debajyoti Banerjee, founder and CEO of Seven Boats Info-System, looks at content marketing's impact in the Indian market.

It starts by defining what content marketing actually means in practical terms.

The guide breaks down seven key things every content marketer should consider.

These include being strategic, staying consistent, and ensuring content stays genuinely relevant to your audience.

It also emphasizes the importance of real value creation, not just content for its own sake.

Distribution across multiple channels is highlighted as essential to reaching a wider audience.

The guide closes by stressing the need for a clear goal behind every content marketing effort.