This textbook from GetSmarter offers a comprehensive introduction to the fundamentals of internet marketing.

It starts by defining what internet marketing actually is, along with its history and key pioneers.

The guide places today's internet marketing landscape in context, including how it's evolved over time.

It gives specific attention to the South African market as a case example within the broader global picture.

You'll also find a look at future trends shaping where internet marketing is headed next.

Importantly, it shows how the individual tactics taught throughout the textbook fit together as a whole strategy.

It's structured as a foundational course text rather than a quick-tip guide.