Do you have a swipe file? It's one of the best tools out there for helping you come up with killer headline ideas for any part of your business. These headlines will come in handy when you're getting ready to send out a mailing, are writing a blog post or getting ready to test an alternate headline on your sales page. You simply browse through your swipe files until you come up with something that sparks an idea for a headline that you can tweak into something that will work for your purpose.