If you want to rank well in organic search, you need links. Google has told us as much, revealing that links are one of the top 3 ranking factors. Quality links increase the overall authority and trustworthiness of a page. Quality links to multiple pieces of content regularly can increase domain-wide rankings with time. Not too long ago, creating links went through a few dark seasons where almost every link we built was boring and spammy. No personalized email, content not needed, and only a dab of brand mentions.