Online niche marketing is not new. It has been going on for several years but only a small percentage of online marketers that try it are successful. While we cannot be specific about exactly why people fail, it is safe to say that mistakes are being made which are leading to niche website owners to give up. It is very likely that choosing the wrong niche is a contributing factor to the high levels of failure. Not getting enough traffic to a niche website is likely to be up there as well. So in this guide we will cover everything that you need to know to properly assess niche ideas for their viability and how to drive targeted traffic to your niche website.