Content makes the web go round. ….and if you're an internet marketer that means you have to create the content, or pay someone else to create it for you. This is either (or often both) time consuming and expensive. ...and its also where PRIVATE LABEL RIGHTS (PLR) material comes in (although it's not the ideal solution – read on to find out why) PLR products are digital products such as articles, ebooks and reports that are sold to you in a way that you can easily change them. These days they usually come with graphics, and sales pages provided....although not always.