Every year, we turn to expert contributors and industry professionals to find out what they’re concerned about and looking forward to. This ebook is the result: a collection of responses from PPC experts working in different verticals. This year, we noticed some clear themes among their insights; look to them when you’re building your PPC strategy for 2023. It will be no surprise that automation and artificial intelligence (AI) dominated conversations about PPC this year. Many of the experts we reached out to spend at least some time talking about automation in their responses. But a more prominent common theme is running through this year’s responses: focusing on the human element of digital marketing. Every sale is a human experience – a connection between your business and someone with a want or need.