When it comes to digital marketing and promoting websites and businesses online, a lot of attention is given to Google and to conventional social media sites like Facebook, Twitter and LinkedIn. While those are all important and powerful aspects of an online campaign, they are far from the only options available to you and it may just be that there are easier and more effective ways to get a lot of eyes on your business and to increase your sales and profits. One such alternative avenue for instance is Reddit. Reddit's a site that can get you thousands and thousands of hits from a single post if you get it right and that gives you a direct route to market and an easy way to find a highly targeted audience.