Up until now, you may have concentrated on building your Internet marketing skills and income online. However, you may be ignoring a valuable segment of the market for your skills – the offline businesses that need your help. That's right; there are plenty of mom-and-pop businesses that are struggling to make it in this recession and would love to know how to cut costs and gain wider market exposure, but they have no clue on how to do that online! As you well know, where there's a demand for a solution, there's a way to make riches. All you have to do is to understand how to educate offline business owners in what they're missing and to create solutions that meet those needs.