SEO has been through a lot over the last couple of years. Digital marketing went through a massive growth phase during the height of the pandemic, and it seems like we’re whiplashing straight into a recession. High-profile layoffs have shaken growth expectations. If you read our State Of SEO report, you know that some SEO professionals are struggling to prove ROI while facing challenges from lacking resources. On the other hand, many SEO professionals and brands do expect to see growth in their budgets and performance. With the right approach, this is achievable. The way consumers interact with search and the web in general changes, but as long as humans need to find things, SEO will be necessary. A high-growth phase may be coming to an end, but as the dust settles, there will be new opportunities in search.