It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter. Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why…