Social media is certainly the buzz of today, but what is it, howcanit benefit you, and why do you really care? Glad you asked. First, let’sstress that if you think social media is a fad that’s going todisappearyou couldn’t be further fromthetruth. Social media is a phenomenon and it’s taking the internet bystorm. Those who were quick to jump on the bandwagonandtakethe time to understand social media marketing havealreadytaken their businesses miles ahead of the competition. Over thenext decade, we can expect social media’s role in marketingandbusiness to grow by leaps and bounds.