With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. We’re going to take a look at each of the seven major social media platforms in the guide: Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Reddit. Within these chapters, you’ll gain insights into what content succeeds on each platform and get actionable tips to take your own social media marketing to the next level. Before we dive in, let’s take a look at each of these networks at a glance.