This academic resource, edited by Dr. Lokesh Jasrai, covers the fundamentals of social media marketing.

It's structured as a course text, part of the DEMKT805 curriculum from Lovely Professional University.

The guide is designed to give students and marketers a structured understanding of social media as a discipline.

It approaches social media marketing from an educational, foundational perspective.

Expect coverage of core concepts that build toward a more complete understanding of the field.

The academic framing makes it a solid reference for those studying marketing formally.

It's a useful resource for building foundational knowledge before moving into practical application.