In today’s competitive business environment, it is absolutely vital that businesses ensure that their brand is not only recognized but it is also relevant. As a result of this, there has been a surge in companies turning to social media to drive traffic to their websites. This has had some sense of efficacy in the past, particularly following the popularity of social media. Social media is pretty simple to use for the average user who is looking to have fun and to keep up to date with what their friends and family are doing.