This guide argues that most SaaS companies waste time and budget producing videos that don't actually move prospects toward a sale.

According to Ryan Atkinson, founder of B2B video production company Spacebar Visuals, only three videos are truly necessary.

The first is a top-of-funnel explainer video designed to hook new visitors.

The second is a middle-of-funnel product demo that shows your solution solving a real problem.

The third is a bottom-of-funnel customer testimonial that builds trust and proves value.

The guide's core message is simple: build these three videos first, then optimize from there.

Everything beyond these three is considered a bonus, not a requirement.