Of all the things a successful online business owner needs, traffic is at the very top of the list. But not just any traffic. What you’ll need in order to achieve success is targeted traffic. That means people who are seriously interested in whatever information, product, or service you happen to be promoting. Fortunately, there are numerous ways in which to generate traffic. Some good. Some not so good. But if you handle them properly, any and all methods of gaining additional traffic can be beneficial. For example, pay per click advertising is an excellent source of attracting highly and specifically targeted viewers. And the more you step up your pay per click campaigns, the more traffic you’ll receive.