If you want to sell anything online, it’s actually not all that hard. I know that this is kind of a surprise to a lot of people. Some affiliate marketers who have been struggling would swear up and down that making sales online is nearly impossible. Well, with the right traffic and the right sales materials, you are bound to generate sales from time to time. Closing a sale is not the problem. Generating consistent, high-value sales, that's the issue. Don't confuse the two.