As digital marketers, we all know how difficult it can be to generate leads and handraisers for our client or company. And in a world where consumers are bombarded with advertisements, both offline and online, it’s important to take advantage of any signal that indicates an interested customer. That’s where remarketing and retargeting come in, and why these tactics should be a critical component of any marketing strategy. To understand the vital role remarketing and retargeting play, let’s examine the all- important cornerstone of marketing theory – the funnel.