In business, nothing is more important than sales. Period. Sure, there other things that are also important, some vitally so. Ensuring that you are producing the highest quality product possible or delivering an excellent service is important. Making sure that customers are satisfied and happy is critical. Maintaining an engaged and productive staff is essential. However, without sales everything grinds to a halt. Sales are the lifeblood to a business and without them any business will inevitably wither and die.