As more people turn to the internet to find information, search engines are becoming even more refined and intelligent. Searching with a basic keyword search isn’t the only option; as more people are looking for niche subject matter and details, sometimes a search engine can’t retrieve what a team of online experts and researchers might be able to track down. Participating in blogs, communities, forums, and other online interaction portals opens the doors to sorting through the wealth of information available online today. Still, as this knowledge market grows and grows in scope, it becomes even more difficult to find specific information.