YouTube – You What? Have you heard about YouTube.com? Maybe you are scratching your head, wondering, “What is it”? Is it, a catchy name for a catchy service? Is it a marketing tool? Is it a website for novice filmmakers? The answer is yes, yes, yes and then some. You see, YouTube is many things to many people, depending on how they use it and their purposes for its use. You can define the website’s purpose tradition-ally as: “YouTube.com is one of the many Web 2.0 sites popping up on the Web. It is a “video sharing” website.