“You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere.” -Lee Lacocca I t is a well known fact that businesses need marketing to survive. No matter how good is your product or how excellent are your services or ideas, you need to reach out to masses in order to generate sales, otherwise you will get to nowhere. The importance of marketing was also highlighted by the CEO of Nike, Phil Night who once said that,