The catch-22 of Internet business is how to drive traffic to your site, even if they've never heard of your business at all. Most people who visit an online site will either find it through a search engine, hear the URL from an offline business that is online too, or have a friend tell them about a new website. In general, there are so many different sites out there competing for everyone's attention that to get noticed by new potential customers, you actually have to create content outside your website, preferably in high traffic areas, with links that go back to your products and offerings. That's where article marketing comes in. The purpose of article marketing is to gather attention from high traffic areas and bring them back to your site. Instead of relying on your website to attract people to it via the search engines, article marketing is a method where you actually go to places where large crowds of online viewers congregate and offer them valuable information that makes them want to learn more about you and your business.