Whatever you are doing online – whether you are selling a product, selling a service or simply giving out information – you will need to promote your presence. It’s no good simply sitting out there and hoping someone will come along and very kindly decide to spread the word for you to everyone they meet. So you need to get yourself known – and the best way to do that is through article marketing. But there is a right way and a wrong way to approach this task. Get it right and you’ll be enjoying multiple streams of traffic for the foreseeable future. Get it wrong and you will be creating a lot of work for yourself that may not get anywhere near the kind of results you would want.