google Analytics is probably the most well-known and widely used of all the web analytics application. It is a publicly available free tool provided by Google that can be used to analyze your web traffic to your website or blog. Since its inception, Google Analytics has added more and more plug-ins and features, making it perfect for just about every type of user. Because of its straightforwardness and high level of usability even for its more advanced features, it is a tool that can be used by both website owners and professional SEO marketers.