At this point, it is now common knowledge that Instagram should not be thought of as an ancillary social media platform: that it is in fact one of the biggest and most important social networks for any internet marketer to consider. Right now, Instagram has over 1 billion active users – which is an insane number when you consider there are only 7.53 people on Earth. That accounts for 60% of all adults using the internet, as well as 25 million businesses.