The Internet and modern day self-publishing opportunities have made this the perfect time to become an author. Publishing your own writing doesn't require the approval of a publishing house, nor do you need a book company to market your product for you. In this day and age, as long as you have a computer and can write in popular word processing programs, you have the option to publish and market your own books online. The Kindle platform is one such venue that makes it very easy for anyone to publish their own books and start to gather an audience for their work. That's because the Kindle, an ebook reader developed by Amazon.com, has the backing of this large online book retailer to help promote your offerings on their website. They offer the tools to make it possible for anyone to publish ebooks that many of their Kindle fans can find online and buy.