There can be little doubt that the nature of the internet has changed significantly over the last two or three years. Nor can anyone seriously question the fact that one of the most obvious changes has been the rapid and exciting growth of the ‘interactivity' of websites on a truly global scale. With this proliferation of new websites and blogs claiming to be Web 2.0 friendly, and the stunning growth in the popularity of social networking sites like MySpace and Facebook, it is becoming increasingly clear that people all over the world are using the internet as a principal means of communication in ever increasing numbers.