Since the introduction of the Internet to the public in 1994, our world has moved online. This has quickly been followed by money. Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website. The traffic that you bring to your website is crucial because it helps you increase your rankings on the various search engines, which is how potential customers can find your company. It also helps you to gain expertise in your industry, which allows you to establish your influence on a particular topic, giving you the ability to earn money.