MonsterInsights is the leading Google Analytics plugin for WordPress, allowing website owners to track and analyze their site traffic effortlessly. Designed for both beginners and advanced users, MonsterInsights provides powerful insights directly within the WordPress dashboard, eliminating the need to manually navigate Google Analytics. With real-time data, customizable reports, and enhanced tracking features, this plugin helps businesses optimize their website performance and grow their online presence.

With over 3 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress.

We believe that it’s easy to double your traffic and sales when you know exactly how people find and use your website. MonsterInsights shows you the analytics and stats that matter, so you can grow your business with confidence.

At MonsterInsights, we make it “effortless” to properly connect your WordPress site with Google Analytics, so you can start making data-driven decisions to grow your business.

Unlike other Google Analytics plugins, MonsterInsights allows you to enable all advanced Google Analytics tracking features with just a few clicks (no need to hire a developer).

The best part is that MonsterInsights comes with an analytics dashboard for WordPress that shows you actionable analytics reports right inside your WordPress dashboard. We have created customized reports that eliminate the fluff and only show you the stats that matter, so you can see exactly what’s working and what’s not!

Simply put, MonsterInsights is the most complete Google Analytics plugin for WordPress that’s both EASY and POWERFUL.

That’s why millions of small businesses and top companies like Microsoft, Bloomberg, FedEx, Yelp, Subway, etc. use MonsterInsights to setup Google Analytics on their WordPress sites.

Key Features:

1. Easy Google Analytics Integration

Connect your WordPress site to Google Analytics without coding.
Supports Google Analytics 4 (GA4) and Universal Analytics.
Quick and simple setup with an intuitive onboarding wizard.

2. Real-Time Website Analytics

View real-time website traffic, visitor behavior, and page performance.
Monitor who’s on your site, where they’re from, and what they’re doing.

3. Enhanced eCommerce Tracking

WooCommerce, Easy Digital Downloads (EDD), and MemberPress integration for tracking eCommerce sales.
Measure conversion rates, average order value, and customer behavior.
Track product views, cart additions, and completed transactions.

4. Customizable Reports & Insights

Get actionable data without needing to dig through complex Google Analytics reports.
Reports include Audience Overview, Acquisition, Behavior, and Content Performance.
Track top-performing pages, referral sources, outbound links, and file downloads.

5. Advanced Event & Link Tracking

Automatic tracking of affiliate links, outbound clicks, and file downloads.
Easily set up event tracking for form submissions, video plays, and call-to-action buttons.

6. GDPR & CCPA Compliance

Built-in tools to ensure your site complies with privacy laws like GDPR, CCPA, and PECR.
Enables Google Analytics consent settings for compliance with cookie consent regulations.

7. Custom Dimensions & User Tracking

Track logged-in users, authors, post types, categories, and engagement metrics.
Gain deeper insights into user behavior for better content and marketing strategies.

8. Google Ads & Facebook Ads Tracking

Set up conversion tracking for Google Ads and Facebook Ads.
Monitor ad performance and ROI directly within your WordPress dashboard.

9. Performance & SEO Optimization

Get reports on site speed and mobile usability.
Track how visitors find your site and which keywords drive traffic.

10. Popular Add-ons & Integrations

Forms Tracking – Monitor form submissions from Contact Form 7, WPForms, Gravity Forms, and more.
AMP Support – Ensure accurate tracking for Accelerated Mobile Pages.
Facebook Instant Articles – Track analytics for Instant Articles on Facebook.
Google Optimize Integration – A/B test different content and site elements for better conversions.

Why Choose MonsterInsights?

✅ Beginner-Friendly – No coding knowledge required, easy setup.
✅ Comprehensive Reports – Access key insights in your WordPress dashboard.
✅ Advanced eCommerce Tracking – Boost sales with deep analytics.
✅ Lightweight & Fast – Doesn’t slow down your website.
✅ Trusted by 3+ Million Users – One of the most popular analytics plugins for WordPress.

Pricing:
MonsterInsights offers both free and premium versions. The free version provides basic tracking, while the pro version unlocks advanced features like enhanced eCommerce tracking, custom reports, and integrations.