Assuming that you consider yourself a savvy internet user then you must be quite conversant with the social media sensation that is Facebook. That being said, I am sure that…..

As of January 2017, the social media and World Wide Web giant Facebook claimed 1.79 billion active users. Notice the descriptive adjective “active” was used there. This means these are…..

Many advertisers consider this style of ads to be more engaging and focused when compared to other styles……

Social media has the potential to become the largest source of online traffic for any company. That distinction is now claimed by search engines. While search engines do have a…..

Just so we are on the same page, here is my definition of Social Media. Social Media is any online platform where people can have conversations and create relationships with…..

In today’s competitive business environment, it is absolutely vital that businesses ensure that their brand is not only recognized but it is also relevant. As a result of this, there…..

So, you want to build a massive brand and you think that social media is the way to get there? Well good news: you’re on the right track! Social media…..

Savvy social media marketing requires testing and tracking of all sorts of interactions. Unfortunately, many business owners don’t measure their stats like they should (or at all) which means they…..

Changing technologies have sourced paradigm shifts in the way companies used to do their business. Gone are the days when print media, radio and television were considered the only ways…..