Marketing & Advertising, SEO Search Engine Optimization
How To Optimize ChatGPT Generated Content to Make it SEO Friendly?
Dec
It is not wrong to say that Chat GPT can write blogs and articles on any topic you provide. It will do everything independently such as gathering information, formatting the blog, inserting keywords, and following a specific tone.
Each of these factors is essential when it comes to writing SEO-friendly content. Besides, there is no doubt that it can take several hours of work if you work on each of them.
However, ChatGPT is good for writing content, but in terms of SEO, you can’t trust the AI. The reason is that such models are trained on specific data, and even after a year if you ask it to create search engine-friendly content, it will follow those old strategies.
We are not saying not to create content from this GPT model. What we mean is that you must optimize GPT-generated content on your own to make it SEO-friendly.
If you want to know how you can do that, keep on reading.
Tips to Optimize GPT-Generated Content to Make it SEO-Friendly
Here, we are going to mention some useful tips that can help you optimize AI content to make it SEO-friendly.
Keep in mind that some online AI detectors have also been developed that can find whether the content is generated by GPT or written by humans. So, these points will also help you bypass the AI detection also
Replace Complex Words with Simple Ones
Sometimes, AI-generated content may have complex or technical words that are not easily understood by a normal reader. And when readers can’t comprehend something easily, they don’t read it further and move on to find easy-to-read content.
If you publish ChatGPT written content, there is a chance it might lead to a high bounce rate and low dwell time.
Believe us, both of these factors are very, very important in SEO. Search engines focus on these two aspects when ranking a site higher on SERPs.
So, it is a must to check the GPT-generated content and see where it has used complex terms that can be replaced. You have to find easy synonyms that convey the same meaning so that the context doesn’t change. For this, you can use an online thesaurus to find the most appropriate synonyms.
Another way to change words is by using an online AI-powered paraphrasing tool. It can help you simplify the AI-written content and make it readable.
Check out the image below to get a better understanding of how an online tool works to make content readable.
Find and Remove Repetitions
ChatGPT is a very powerful model, but sometimes, it repeats the same exact word multiple times in the content, which causes repetition. This leads nowhere but to low quality of content. Also, in terms of SEO, it is considered “keyword stuffing.”
It is considered black hat SEO that is used to manipulate the search engines to rank high. And, if it comes in review of search engines, they will reduce your site ranking.
To optimize AI-generated content, it’s crucial to precisely scan through it to identify any repetitive words, phrases, or concepts.
If you have found such mistakes, these repetitions should be removed or replaced with synonyms or rephrased sentences to maintain the content’s original meaning. This process not only makes the content more concise but also enhances its readability and engagement factor.
By eliminating unnecessary repetitions, you can ensure that your content is both SEO-friendly and reader-friendly, thereby improving its overall quality and effectiveness.
Modify Sentence Structures
AI-generated content can sometimes fall into a pattern of using similar sentence structures that leads to a dull reading experience. In regard to enhancing the interest level of your content, it’s valuable to modify your sentence lengths and structures.
For instance, if your content is filled with long, complex sentences, it might become overwhelming for the reader. But, on the other hand, if it only contains short, simple sentences, it might seem too simplistic or lack depth.
So, the only key is to maintain a balance in your content.
Let’s take an example where you write very short sentences like this:
“AI is transforming industries. It’s driving innovation. It’s creating efficiencies.”
This sentence can be made more engaging by varying the structure:
“AI is not only transforming industries but also driving innovation and creating efficiencies.”
By mixing short, punchy sentences with longer, more complex ones, you can maintain a consistent flow in your content that keeps the reader engaged. This strategy not only improves readability but also makes your content more SEO-friendly.
Embed Visuals in Content
While ChatGPT can generate text, it can’t create visuals (the 3.5 GPT version). Images play a ‘very’ important role whenever you are writing SEO-friendly content. They can enhance engagement and also give readers’ eyes a break from large blocks of text.
After you’ve used ChatGPT to generate your content, it’s important to consider adding relevant visuals such as images, infographics, or GIFs in the text.
These visuals will serve multiple purposes. First of all, they can help demonstrate the point that makes it easier for readers to understand and retain the information. Furthermore, they make your content more appealing and engaging, which will encourage readers to spend more time on your page, which is a positive signal for search engines (and also leads to high dwell time).
Apart from that, optimizing images using alt text or captions can improve your content’s SEO. It also increases the chances of images getting ranked in the “Image” section of search engines.
So, embedding visuals in your content is a key step in optimizing AI-generated content for SEO.
Final Thoughts
In short, while ChatGPT is a powerful tool for generating content, optimizing it for SEO is crucial for better search engine rankings.
Remember, AI detectors are becoming more sophisticated, so manual optimization ensures content authenticity. Striking this balance ensures your AI-generated content is not only informative but also ranks well in search engine results.
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.