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What to Expect from an SEO Agency: Results, Strategies, and ROI
Oct
Introduction
Having a strong online presence is key for business success today. Many companies work with SEO agencies to improve their visibility online. But what should you expect when you team up with a Best SEO agency? This guide will explain the results, strategies, and ROI you can expect.
Why SEO Matters for Your Business
Before we dive in, let’s look at why SEO is important:
More Visibility and Traffic
SEO helps your website show up higher in search results. This means more people can find your business online. When you’re at the top of search results, you’ll get more clicks and visits.
Cost-Effective Marketing
SEO is cheaper than paid ads in the long run. It brings in qualified leads over time. Once you rank well, you get traffic without paying for each click.
Better User Experience
Good SEO practices also make your website easier to use. This leads to more engagement and sales. When your site is easy to navigate, people stay longer and are more likely to buy.
Building Trust
When your site ranks higher, people tend to trust your brand more. Users often see top-ranking sites as more credible and authoritative in their field.
What Happens When You Hire an SEO Agency
When you team up with an SEO agency, you’re taking a big step for your online presence. If you’re in Sydney, for example, an SEO agency Sydney experts offer can provide local insights along with global best practices. Let’s look at what typically happens when you start working with an SEO agency, whether in Sydney or anywhere else.
First Steps: Assessment and Planning
When you start with an SEO agency, they’ll assess your situation. They’ll look at your website, your content, and your competition. This helps them understand where you are and where you need to go.
The agency will first look at your current website. They’ll check the technical aspects of your site to see how well it’s optimised. They’ll review your content to see if it matches what people search for. The agency will also look at the links pointing to your site. Lastly, they’ll see what your competitors are doing well.
Next, they’ll work with you to set clear goals. These goals will help track progress. You might aim for higher rankings, more traffic, or more sales from your website. Setting these goals early helps everyone stay on the same page.
Finally, the agency will create a plan just for you. It might include ways to improve your web pages. They’ll have ideas for new content to create. The plan will cover technical fixes to make your site work better. It will also include strategies to get more links from other sites.
Putting the Plan into Action
Once the plan is ready, the agency will start making changes. This is where you’ll see the real work begin.
They’ll start by making changes to your website. This includes improving page titles and descriptions to make them more appealing. They’ll organise your content better so it’s easy to read. Adding links between pages helps users navigate your site. They’ll also work on making your site load faster.
Creating good content is a big part of SEO. The agency will plan what content to create. They’ll make new content or improve existing pages on your site. Using the right keywords helps your pages show up in searches. They’ll make sure the content matches what people are looking for online.
The agency will also fix technical issues that might be holding your site back. This includes making sure search engines can read your site easily. They’ll improve how your site is organised to make it easier to use. Adding special code helps search engines understand your content better. They’ll also make sure your site works well on mobile devices.
Getting good links from other sites is important for SEO. The agency might reach out to other sites for guest posts. They’ll create content that others want to link to naturally. If there are bad links that might hurt your site, they’ll remove them. Using social media can also help get more attention to your content.
Keeping Track of Progress
As the agency works on your SEO, they’ll keep a close eye on how things are going. This helps them know what’s working and what needs to change.
The agency will constantly watch how your website is doing. They use tools like Google Analytics to see how many visitors you’re getting. They’ll track where these visitors come from and what they do on your site.
You’ll get reports, usually every month, that show how things are going. These reports will show how your keywords are ranking in search results. You’ll see how much your website traffic has grown. The reports will also show changes in how many visitors become customers. You’ll learn about new links that other sites have made to yours.
Based on these results, the SEO company will make changes to improve things. If something isn’t working well, they’ll try new approaches. They’ll do more of what’s working to get even better results. This ongoing adjustment is key to long-term SEO success.
How Long It Takes to See Results
SEO takes time, but you can expect to see some changes along the way:
Early Days (1-3 months)
In the first few months, your site becomes easier for search engines to read. Basic on-page improvements are done during this time. Some less competitive keywords start to rank better in search results.
A Few Months In (3-6 months)
After a few months, you’ll see more visitors coming to your site. More keywords will start to rank higher in search results. You’ll also start getting more links from other websites to yours.
Long-Term (6-12 months and beyond)
In the long run, you’ll see a big increase in website visitors. Your site will rank high for tough, competitive keywords. You’ll get more sales or leads from people finding you through search.
Remember, these timelines can vary based on your business and competition. Some industries are more competitive and might take longer to see results.
Measuring the Value of SEO Services
It’s important to know if SEO is worth the money. Here’s what to look at:
Value of Traffic
Look at how much you’d pay for ads to get the same traffic. This shows the value of your organic search visitors.
Sales and Leads
Track how many sales or leads come from search traffic. This directly shows how SEO is helping your business grow.
Customer Value Over Time
Consider how much a customer is worth to you long-term. SEO often brings in customers who come back again and again.
Brand Awareness
SEO can make more people know about your brand. This is valuable too, even if it’s harder to measure in dollars.
Warning Signs to Watch For
Be careful of agencies that promise quick results or use shady tactics. Good agencies won’t guarantee specific rankings. They should be open about their methods. Make sure they care about your business goals, not just SEO metrics.
Getting the Most from Your SEO Agency
To make your partnership work well, communication is key. Even the best SEO agency Sydney has to offer needs your input. Talk often with your agency about your business needs. Give them feedback on their reports and ideas. Be patient, as SEO takes time to show results. Avoid changing direction too often. Make sure your SEO plan works well with your other marketing efforts.
Conclusion
Working with an SEO agency can really help your business grow online. Now you know what to expect in terms of strategies and results. Remember that SEO takes time, but it’s worth it. It can boost traffic, brand trust, and sales.
As you start your SEO journey, keep these points in mind. Stay involved with your agency and focus on long-term success. With the right partner and approach, you’ll rule search results and meet your online goals.
Jon Crain has written hundreds of website design and marketing article blog posts.
He is the sole owner of Pittsburgh SEO Services LLC which is a small business in Pittsburgh PA that specializes in affordable wordpress websites and digital marketing campaigns. Jon Crain has a marketing degree specializing in digital marketing and holds multiple internet marketing certifications. Jon Crain has over 25 years of experience along with managing hundreds of website projects and marketing campaigns. He also has won a variety of awards over the years from Tribune Review, Post Gazette and other publications.