Getting rankings in the kind of timeframes we’re talking about here starts with being realistic. Understand what your site is capable of with the time you have, and target that. Ask not what your market would look for... ask what those giving them gifts would. Understanding how parents, relatives, employers, etc. might search for a gift is very different than the person who receives it is critical. Let’s look at what I imagine the trends tell us about the release of the second-best-selling game last holiday season (and my personal favorite – thus making it the example I’m using) – Call Of Duty Black Ops 4.